Now-a-days a lot of the young crowd’s first instinct is to go to Instagram, or Tiktok to search for whatever they are looking for. Yep, Google is always the go-to anymore. Be it looking up for best local food, finding a cute cafe or learning different ways to style to their outfits, people search it up on Instagram, Pinterest or Tiktok!
Well this means that things are drastically changing in terms of SEO..
As social media is starting to become the driving force for obtaining information, and is rewriting discoverability, brands and digital marketers are being forced to question: Is traditional SEO even as important as it was before?
Digital-first agencies are at the forefront of this evolution, developing integrated strategies that embrace the keyword, driven thinking of Google, but are also aware of the narrative-driven visual nature of social media and the algorithmic thinking behind those platforms. For the top SEO agencies in India, this is not a descent into chaos, but the opportunity to rethink search itself.
Let’s understand what social search is..
What Is Social Search?
Social search refers to the type of queries that is directly inquired on social media platforms instead of search engines. The audience is not only looking for answers, but are looking for real, authentic, fast and visually appealing content. When you go to think about it, watching a 30-second video that demonstrates how to make a recipe feels a lot more manageable than reading a 1,200-word blog post. That’s the shift we’re witnessing.
Why Is This A Big Deal For SEO?
For the longest time, SEO meant focusing on keywords, backlinks and Google rankings. However, if there aren’t a lot of people who are searching on Google, then what value does ranking on page 1 of SERP (Search Engine Ranking Page) hold?
This change explains why a lot of agencies are integrating SEO with their social media strategies. One of the questions they ask is: How do we create content that ranks as well as goes viral on social media?
Various SEO agency in Bangalore, are working towards creating optimised content, which means not only blogs, but also reels, shorts, and tiktoks that answer questions and promote engagement. It’s SEO with a social investment.
How Are Agencies Changing The Ball-Game?
Let’s dive a little deeper into it and understand it step by step.
- Short-form content is SEO-friendly now:
A growing number of agencies are treating short-form content like mini blog posts. These posts are optimised through captions, hashtags, trending music, and hooks that act like mini titles. All of this contributes in making the video more searchable on Tiktok as well as on Google.
- Monitoring social keywords:
Agencies now-a-days are not solely relying on SEMrush or Google Keyword Planner, but are also monitoring hashtags that are trending on Instagram, TikTok and are even taking YouTube into consideration.
- Redefining user intent:
When searching on Google for “how to style a plain dress” as compared to searching the same on TikTok or Instagram, the user intent is different. People searching on Instagram or TikTok look for a stylish visual, as compared to reading a “guide post” on Google. Since agencies are aware, they tailor the content accordingly.
- Influencers are a part of SEO
By partnering with niche creators, best SEO firms in India can build trust around the brand. These creators can produce authentic videos that pop up on the audience’s social feeds and search results.
Many firms are merging SEO and social media so that agencies can ensure that every content that is published is search-optimised. RepIndia is one such agency that has adapted to this change and has been helping brands grow ever since. From conceptualising intelligent content strategies, and thumb-stopping videos and offering an optimised approach to search engines and social algorithms, they are proactive, ensuring brands not only keep pace with trends, but get ahead of trends.
Final Thoughts:
The way people search is rapidly changing and evolving. People are not only looking for answers, but are also looking for experiences. The audience browses blog posts as well as 15-second videos, which means that brands need to start rethinking their digital visibility. Even though traditional SEO still matters, social search is a part of the game too, and the agencies that embrace this will help brands to lead the conversation, regardless of what people are searching for.
